Spend more time coaching and less time organizing

Streamline scheduling, monitor attendance, and manage player progress with software built to simplify your coaching operations.

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Tennis coach in white holding tennis balls and racket talking to two players on a court.
Player check-in list showing Ronald Richards, age 15, guardian John Richards checked in; Cody Fisher, age 16, guardian Dianne Fisher not checked in; Kathryn Murphy, age 15, guardian Victoria Murphy checked in.
Icons with text showing event details: a clock with '7-8:00pm Time,' a pencil with '24 Registrants,' and two people with '19 Attendees.'
Player check-in list showing Ronald Richards, age 15, guardian John Richards checked in; Cody Fisher, age 16, guardian Dianne Fisher not checked in; Kathryn Murphy, age 15, guardian Victoria Murphy checked in.

Increase visibility for programs and camps

Boost engagement and participation with tools that make it easy to promote, manage, and grow your coaching programs and tennis camps.

Two boys playing tennis on an outdoor court, one preparing to serve and the other ready to return the ball.
Text describing short courses lasting 2 to 12 weeks, with players paying full fee upfront.
Text describing subscriptions as individual sessions joinable anytime by players with a monthly subscription.
Text reading 'Recurring sessions' with a description about individual sessions that recur weekly until a set date or indefinitely.

Flexible program management

Manage your USTA programs, personal programs & schedule and more all in one place with Serve Tennis.

  • Create, schedule, and promote coaching programs in minutes via your website and USTA.com.
  • Track attendance and player progress effortlessly.
  • Manage payments, subscriptions, and communications with contacts seamlessly.

Create & promote tennis camps

Organize and promote your multi-day tennis camps using the Serve Tennis platform. Drive participation and increase revenue opportunities — with little to no additional work from you.

  • Set up and manage camp schedules, sign-ups, and payments with ease.
  • Track attendance and player progress directly from the app.
  • Promote camps online to boost visibility and attract new players.
Group of children running on a blue tennis court, near the net, engaged in a sports activity.
Details of a Summer 2 week sports camp at My sports club, Mytown, from Fri, 22 Nov to Wed, 10 Dec, 8:20am to 4:30pm, costing $100 per day or $350 per week, recommended for ages 12-16 years.
Three women sitting together indoors, smiling and holding tennis rackets.
ITF World Tennis Number gauge showing a score of 24.5 in Singles mode within the game zone range between 22.7 and 26.8.
Tennis match scorecard showing James Stevens and Bob Simons, with set 1 scores 3 and 6, set 2 scores 6 and 4, and no score for set 3.

ITF World Tennis Number matchplay

Fully integrated with World Tennis Number matchplay, using Serve Tennis you can track the WTN rating for your players, and find comparable opponents for test matches and training opportunities.

Submit match results using the Coaching app to count towards players’ WTN rating.

Manage and deliver programs anywhere, with the USTA Serve app

  • Manage programmes on-the-go or in-session
    Register participants, capture attendance, and communicate with players and parents - the ultimate tennis experience.
  • Round Robin event management
    With this in-session tool you can group players by age or ball color, modify groups, modify score formats, share score cards and more... then publish your results.
  • On-court player check-in
    View your sessions, add new players and keep track of player attendance court-side.
Smartphone screen showing a schedule app with tennis-related events listed for Friday, June 18, including match play and coaching courses at different locations with attendee counts.
Mobile screen showing Check-in Players for Match Play at Lauderdale Tennis Club with player names, gender, age, ratings, and check-in buttons.
Group 2 Orange standings table with Ronald Simmmons in first place with 2 wins and 2 losses, Eleanor Murphy second with 2 wins and 1 loss, Cameron Black third with 2 wins and 0 losses.

Program managers use Serve Tennis for

Online registration & payments

Manage online registrations, securely process payments, streamline participant enrollment efficiently.

Collect custom data

Create your own custom forms to gather valuable player information as they register.

Contact Management

Manage contacts, send updates, reminder emails, announcements, and keep participant information organized.

Build Your Online Presence

Create a professional website with our easy to use website builder. Showcase your organization, programs and achievements to attract new players.

Grow your Programs

Create clinics, programs and holiday camps and promote them to new players searching for local tennis opportunities with integrated search via USTA.com.

Coaching App

Schedule on-the-go, manage player attendance and create competitions for your program sessions with the USTA Serve App.

Discounts & credits

Offer multi-player/session discounts manage to share with your customers. Use credits to easily manage any changes to program fees.

Promote your events

Host tennis or social days of any type to boost participation and promote them on USTA.com.

Online payments

Boost retention and revenue with flexible coaching bookings and player subscriptions.

Transform your tennis management with USTA Serve Tennis software