1.  To be a double-goal coach:  Teaching life lessons and winning.  To stress winning is important, it is not the most important.  The athlete and life lessons come first, winning second.

2.  To ensure players have fun, enjoy the game and put effort into it.  To learn from mistakes and how to bounce back.

3.  To use tennis as a vehicle to teach life lessons - life values (respect, excellence, discipline) and skills (honesty, integrity, fairness, problem-solving and self-reliance).  Teach respect for rules, opponents, officials, teammates, equipment and oneself.

4.  To develop and train players to be game-ready and to teach players of all levels to be proficient in all areas of the game (physical, mental, tactical and technical).

5.  To develop tennis players into the best athletes they can be.  Emphasis is placed on performance-oriented goals first, then outcome-oriented goals.  The long term goal of a player is to reach their maximum potential.

6.  To ensure that tennis training/practice sessions predominately simulate match situations.

7.  To develop game styles which are consistent with personality and physical skills of the player.